|
September 17, 2002
Names and labels
One of the projects I'm involved with now is to integrate our email subscriptions with our member database. Just yesterday we were going over the requirements and talking about the business rules that we'd need to follow when sending out email. Dear $first_name$ sounds like a great idea, but we know that we have records with missing first names or people who use their middle names. Thus we're working on rules that will substitute when the first name field is not suitable for email personalization. So, I had a bit of a laugh today when I received the following message from Consumer Reports (I'm one of their online subscribers). Here's an excerpt of the email: Subject: Mazur, Help us write a story Ummm, Daviet? I think I'll take a pass!
Comments
Post a comment
Note: Your comment will be reviewed prior to posting to minimize comment spam. Management regrets the inconvenience!
|
IDblog is Beth Mazur tilting at power law windmills. A little bit Internet, a little bit technology, a little bit society, and a lot about designing useful information products. Send your cards and letters to .
search this site
archives
November 2004
October 2004 September 2004 August 2004 July 2004 June 2004 May 2004 April 2004 March 2004 February 2004 January 2004 December 2003 November 2003 October 2003 September 2003 August 2003 July 2003 June 2003 May 2003 April 2003 March 2003 February 2003 January 2003 December 2002 November 2002 October 2002 September 2002
categories
blogs and wikis
business and design content and writing design process education experience design hci information architecture information design marketing and brands multimedia & broadband politics search society & technology usability visual design web design wifi words can't describe
key links
STC Information Design SIG
boxes and arrows iawiki information design journal informationdesign.org infodesign usability sig usable web
groups
aiga experience design
a(o).i.r asilomar institute for information architecture asis&t sigchi society for technical communication usability professionals association
about moi
feeds
gratuitous right-nav promos
|
