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December 26, 2002
Design and emotion
How cool...maybe I'll make it into Don Norman's next book on design and emotion. I'd forgotten he'd asked for people's love/hate relationships with products back in May. After a more recent request on the CHI-WEB list, he's posted a summary of responses. My May contribution: After plunking down $400 for an iPod, I almost wouldn't have cared about the product after having unwrapped the packaging, it was that nice. What I've said before is that this affect/engaging/enjoyment quality is above all else a market differentiator. If you're the only one selling a widget, then yeah, it can be unusable and unenjoyable. But once there gets to be competition, preference (rather than performance) becomes very important. If you'd like to read more of Don's summary, check out the CHI-WEB archives: here are parts one, two, three, and four.
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IDblog is Beth Mazur tilting at power law windmills. A little bit Internet, a little bit technology, a little bit society, and a lot about designing useful information products. Send your cards and letters to .
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