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January 21, 2003
Kiss bad ads goodbye
Gunnar Swanson seems to be saying useful things on nearly every list I'm on (and that's a lot of lists). Today on the citizendesign list, he pointed out Andy Goodman's Why Bad Ads Happen to Good Causes: Whether your work involves creating print ads from scratch or reviewing finished products, Why Bad Ads Happen to Good Causes can help you work smarter. Based on an unprecedented 10-year study of public interest advertising, and incorporating interviews with leading practitioners in the field, this book will help you understand once and for all what readers are looking for and whether or not your ad is giving it to them. I haven't had a chance to give this a really solid look-through, but I won't be surprised if some of this is valuable to designers of information products other than ads. There's a free download, so I'd be sure to take a look!
Comments
I really enjoyed the free download and signed up for the free newsletter. There's a lot of great info in this book, interesting statistics and great examples. Not only is it relevant to ad design, but to typography as well! Thanks for finding it and posting it. -- Posted by on August 16, 2003 02:26 PM
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IDblog is Beth Mazur tilting at power law windmills. A little bit Internet, a little bit technology, a little bit society, and a lot about designing useful information products. Send your cards and letters to .
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