IDblog ... an information design weblog

March 16, 2003
I'm a hippie?

I logged on this AM to get the map to Jeepers (gotta love the web), and found out from Gerry McGovern's latest that not only am I a hippie, but that "the hippie period of the web is over." That's one thing. But this is another:

Consultants try to make content and information architecture complicated. That helps them feel special and charge more. I hear talk that because information architecture is so difficult, it's almost an art form. There is a view that no two information architects can have the same opinion on any given problem.

Some believe that information architecture cannot--and should not--be defined. Excuse me? An information architect who refuses to define is like a dentist who refuses to pull teeth.

Ouch! This one ought to get folks going on the SIGIA list. Or perhaps maybe they'll disregard it as an example of the (in)famous Nielsen-style hyperbole that seems to have inspired it. (Hey, it worked for Nielsen.)

As a programmer turned tech writer turned web developer, I'm certainly happy that there is someone out there who is raising some visibility about the importance of content. This is not something that is top-of-mind for my IA or graphic design friends. But there are some of us content folks who have been around since the mid-90s who actually want to work with our IA and graphic design peers. Criticizing their efforts (while acknowledging the immaturity of the discipline) wouldn't be my choice for how to do this.

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IDblog is Beth Mazur tilting at power law windmills. A little bit Internet, a little bit technology, a little bit society, and a lot about designing useful information products. Send your cards and letters to .

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