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April 08, 2003
STC on IA
STC has made their cover story for the April issue of Intercom, Mir Haynes' IA: You do it, you just don't know it, available to the general public on their website. I'm not sure the title is a good one for the article, which actually doesn't imply that tech writers are doing IA work and they don't know it. Rather, it's that tech writers and others in the tech comm field have the focus on the user and their needs that make for good IAs. The closing sentence is more apt: "You already have a strong foundation on which to build" -- but I guess that'd be a lousy title :). As Lou notes, the more awareness of IA (and related disciplines), the better. I think the article is a nice intro to IA (and UX) for a group which has a lot to offer the field. It won't end the perpetual "what is IA?" discussion over on SIGIA, but heck, what would? Finally, I didn't think to ask, but I suspect the "face" in the article (see the ) is stock art. Not sure if he's supposed to be more polar bear or west coast IA :).
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IDblog is Beth Mazur tilting at power law windmills. A little bit Internet, a little bit technology, a little bit society, and a lot about designing useful information products. Send your cards and letters to .
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