IDblog ... an information design weblog

May 06, 2003
Tufte on PowerPoint

Lee Potts writes that Tufte has a forthcoming essay (24 pages, at the printers and available May 12th) called The Cognitive Style of PowerPoint. Very amusing cover! I'll comment more once I've gotten it.

If I were more organized, I'd probably be able to put my hands on some notes I took when Tufte spoke at an STC conference years ago. But probably most folks are aware of his distaste for PowerPoint...PPT slides are his example of an information product with the lowest possible data density.

In a pinch, I have no problem with PowerPoint that operates primarily as a speaker's aid (as long as you don't--horrors--read them). It's nice when these kinds of slides are at least minimally designed so that the audience doesn't run screaming out of the room. And of course it's even better when slides operate as an audience aid.

While we're on this subject, if you haven't seen it (or read it in a while), I'd recommend Dan Brown's Understanding PowerPoint over on Boxes and Arrows.

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IDblog is Beth Mazur tilting at power law windmills. A little bit Internet, a little bit technology, a little bit society, and a lot about designing useful information products. Send your cards and letters to .

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