IDblog ... an information design weblog

June 23, 2003
It ain't easy being a manual

Over on Usable Help, Gordon Meyer has found a couple of ads that are of the good news and bad news variety. The good news is that product designers are getting more interested in making their products easy to use. The bad news is that they are showing this by dissing manuals!

One ad shows cute little pudgy baby legs with the superimposed tag line "Because you cherish memories, not instruction manuals" (see ad). The other suggests that you make a pillow out of your manual. One's for a digital video cam, the other a digital camera. Hmmm. I sure would like to see one of those that doesn't require a manual!

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IDblog is Beth Mazur tilting at power law windmills. A little bit Internet, a little bit technology, a little bit society, and a lot about designing useful information products. Send your cards and letters to .

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