IDblog ... an information design weblog

July 01, 2003
Shirky on groups

Well, this one's destined to be the blog post of the week (I saw it as an email entry by Peter Morville on an IA list). It's a slightly revised keynote by Clay Shirky, titled A Group Is Its Own Worst Enemy . It's an extremely interesting read, particularly if you're interested in "social software that supports large and long-lived groups." My apologies for pulling a quote that may be somewhat out of context, but I found it interesting and amusing:

I can't tell you why it took as long for weblogs to happen as it did, except to say it had absolutely nothing to do with technology. We had every bit of technology we needed to do weblogs the day Mosaic launched the first forms-capable browser. Every single piece of it was right there. Instead, we got Geocities. Why did we get Geocities and not weblogs? We didn't know what we were doing.

In the article, Shirky notes that it is impossible in these situations to separate technical and social issues, that 'members' are different from 'users,' and that sometimes the group rights need priority over individual rights. He also describes four factors that contribute to successful groups, including useful 'handles' that aren't too lightweight, ways of having members of good standing, barriers to participation (this isn't unrelated to the previous factor), and a way to handle scale.

Shirky suggests that the lack of barriers killed Usenet. I'm not sure I agree. It is certainly the case that as the masses poured in (FidoNet was a huge problem), previously manageable groups became much less useful. But the other thing that "killed" Usenet (which isn't really dead anyways) was that the popularity of the WWW took off at nearly the same time. Lots of folks who spent all their time in foo.bar now were experimenting with this new toy. But what Shirky doesn't really mention is that web-based discussion groups still suffer greatly in comparison to client-server Usenet groups. Usenet readers are still preferable in terms of their user experience (in part because they can maintain state between sessions; cookies buy you some, but not all of the functionality in newsreaders).

Or to state the point a different way, who isn't depressed about the state of spam? Yet most folks I know aren't dumping email because they are getting bushels of crap in their inboxes...they are learning to cope because there is no useful alternative to email...nor is there another type of software (even IM) which is causing folks to keep email in the back burner.

My subscription list on Usenet is much smaller than it was in the mid-80s. But I still have 8 subscriptions. I might have had more, but email lists (if which I'm subscribed to a scary number) have supplemented this. When you add the web-based archive capability and the ease of setup (a la Yahoo Groups) to the direct in-your-inbox interaction, email lists are great applications of social software. But Shirky's right...they can be their own worst enemy!

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IDblog is Beth Mazur tilting at power law windmills. A little bit Internet, a little bit technology, a little bit society, and a lot about designing useful information products. Send your cards and letters to .

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