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August 04, 2003
Boo Google
Several months ago, I (like many others) complained about Amazon's cute little marketing trick to promote their entry into selling clothing. Okay, well that was cute. I'm perhaps more annoyed with Amazon, who seems to be going for out and out deception. So, I was looking up someone by name, trying to find if they had a web page or weblog. I put their name into quotes, and the resulting search listed this as the sponsor link at the top of the page: Google congratulates John Doe! Out of curiousity and an expectation that Google's ads are in fact related to search terms, I clicked on the link, which redirected me to , which asked: I know a little about Internet branding, and a key part of it is that if brand fulfillment isn't equal to brand promise, your brand will suffer. Given that estimates are that Google is or will be a billion dollar advertising company, I am surprised they'd try a trick like this to increase the coffers.
Comments
That is very peculiar. I just won't ever get over google. They have some of the most potent technology in the world and it could be capitalized to the max overnight and remain the best for a long time. It's a cocked gun ready to go anytime anywhere. -- Posted by michael fivis on August 4, 2003 08:57 PM
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IDblog is Beth Mazur tilting at power law windmills. A little bit Internet, a little bit technology, a little bit society, and a lot about designing useful information products. Send your cards and letters to .
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