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August 17, 2003
Brands and culture
Andrew Zolli has an interesting read about brands, commercialism, and culture in his weblog called No Logo vs. Pro Logo: How Both Sides Get It Wrong (sorry, you gotta scroll...no permalinks). He makes a fairly good case for why the "anti-corporate activist and corporate leader" need to meet in the middle: For starters, brands aren't invading the culture, for many they are the culture. The marketplace has trumped other 'meaning making' institutions in people's lives, from political parties to religious institutions. Ask an average citizen to name their elected representatives and you'll get a disinterested stare, but everybody has a passionately held opinion about Walmart. There's more good stuff there. But I must admit that every once in a while, I just get a kick out of checking out the activist stuff (like these spoof ads from the folks at Adbusters).
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IDblog is Beth Mazur tilting at power law windmills. A little bit Internet, a little bit technology, a little bit society, and a lot about designing useful information products. Send your cards and letters to .
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