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August 19, 2003
Google ads and blogs
John Robb talks about being in the middle of the second web advertising boom and suggests that this one is likewise doomed to fail: The first step is to put advertising on weblogs that are "qualified" as contextual content through an automated mechanism of keyword analysis (Google's Adsense). A flawed mechanism if there ever was one. The second step is to trust that visitors to weblogs are very likely to click-through on Adsense text ad in order to provide, at zero cost to themselves, a small stipend to the author of the weblog. This "click to contribute" impulse will grow until the system breaks down. Besides that, they are ugly, aren't they? For example, check out typographica, which is experimenting with this blog "money grubbing." Maybe you can style 'em up a bit, but if you're going to hide 'em way below the fold to keep them less obvious, why bother at all? You're hardly going to get enough clicks to matter. At least with , you get to decide what gratuitous product advertising you do. With Google, you're at the mercy of their algorithm.
Comments
I'm with you, Beth. I fear that AdSense might suffer from a similar fate as other internet advertising. But for now, I'm earning a few bucks a day, whereas I earn a few bucks a year from Amazon. Amazon Associates is visually more flexible, but its system is based on a purchase. This may be better for the advertiser, but not for me. -- Posted by Stephen on August 27, 2003 05:04 AM
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IDblog is Beth Mazur tilting at power law windmills. A little bit Internet, a little bit technology, a little bit society, and a lot about designing useful information products. Send your cards and letters to .
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