IDblog ... an information design weblog

August 21, 2003
The other ID

Another quickie. Challis Hodge just alerted interaction architect list readers to this article about IDEO, the very successful design consultancy. An interesting highlight:

IDEO's people and work practices are unique, but they are as much a result of IDEO's innovation strategies as they are a cornerstone of it. Underlying this creative cacophony is a singular advantage IDEO enjoys over its clients and many others. By virtue of having worked in so many different industries, the company is far more likely to see (or simply remember) new ways of solving longstanding problems in one industry by importing ideas from others.

Challis mentions the article to raise the point about IDEO's ability to position themselves well. I'm mentioning it here because a few folks have asked me in private conversations why so few of the UX/ED/ID/IA discussions include what we can learn from industrial designers. Good question! Worth a more serious response sometime soon, but in the meantime, I like the idea that our communities would be well served by importing more ideas from others--rather than staying in our own little silos.

Comments

Andrew Hargadon's homepage has very interesting research available based on his work at/study of IDEO.

See also When Innovations Meet Institutions.

-- Posted by Avi Solomon on September 15, 2003 01:27 PM
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IDblog is Beth Mazur tilting at power law windmills. A little bit Internet, a little bit technology, a little bit society, and a lot about designing useful information products. Send your cards and letters to .

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