IDblog ... an information design weblog

September 29, 2003
Geek Eye for the Luddite Guys

Let the spin-offs begin! From Fortune, it's Geek Eye for the Luddite Guys:

This is no ordinary reunion of the nerds. These geeks—as different from nerds as orcs are from trolls—have been assembled as part of an audacious experiment: Can they deliver digital happiness to a small part of America and enable FORTUNE to ride the success of the hit reality show Queer Eye for the Straight Guy?

Ride? Make that improve on. In the show, a straight guy gets new clothes, a redecorated apartment, a real haircut, and personal grooming tips. Yet in real life, it's pretty clear that guys and their families aren't looking for cleaner bathrooms and matching belt-shoe combos, but for gadgets.

Alas, it seems that the experience is not unlike at the end of Queer Eye, when the hapless straight guy just doesn't know what to do with all the changes after the Fab 5 leave. Tech nirvana is fine, as long as you've got in-home tech support!

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IDblog is Beth Mazur tilting at power law windmills. A little bit Internet, a little bit technology, a little bit society, and a lot about designing useful information products. Send your cards and letters to .

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