If I were HCI queen, here are a few things I would change:

1. Banks would not ask you if you wanted your ATM transaction in Spanish or English when you hadn't ever chosen Spanish (after several years).
2. Applications would know when something was singular or plural, so you wouldn't see "You have one new emails!"
3. And just because I chose the "ski" lifestyle content from the Weather Channel's email forecast service, I wouldn't see the subject "Beth, here is your weather and ski forecast for Washington, DC" when the expected temperature the next day is 80 degrees!

They do provide me with a link that shows snow quality (hey, let's hop on a plane...there's poweder in North Dakota!). But still...I think that dropping the "and ski" from the subject might make sense when it's only the Rockefellers or the Vanderbilts who may be jetting off thousands of miles to find off-season snow.

08:08 PM | linkme | home