IDblog ... an information design weblog

November 10, 2003
Future of information visualization

There's been an interesting discussion on the SIGIA list about information visualization. It was originally about the relationship about IA to infovis, which I thought a really cool topic, but it has morphed into a discussion about the general usefulness of information visualization, period.

I've always viewed information visualization as a technology-supported kind of information graphics. Where the latter tend to be two-dimensional and static (think USAToday), the former is typically software intensive, database-driven, and often representing attribute/value pairs that can be viewed in user-selected ways. I've been exposed to how cool infovis can be thru peripheral experience on a infovis prototype for DARPA.

Ah, but there's the rub. Can infovis be commercially successful? That's the gist of the recent discussion. Here are two interesting links that appeared on the list today. First, on the pessimistic side is this interview peterme did with Marti Hearst from UCBerkeley:

Marti forecasts a significant change in how visualizations are approached. In the past, they've been treated as standalone applications ... Where as the key for the future will be incorporating it as a small part in a larger system, integrating it with the rest of the interface. In doing so, this will require visualizations to seriously take the problem that users want to solve into account, a motivation currently lacking from many visualizations.

On the optimistic side, Ramana Rao looks forward to 2007, when he hopes we'll have overcome some past distractions:

We were willing to drop back considerably in interface quality for many years because of the rich sources of information and knowledge, new services, connections to other people available through the Internet. Only now are we getting back to considering simpler and richer ways of interacting with content, services, people.

If you want to check out information visualization, I'd suggest starting with OLIVE from the folks at UMD and this resources page from Stanford.

Comments

Good thoughts by Ramana Rao. Of course technology will continue to improve and we will have the opportunities to concentrate on structuring information clearly.

I like the preface to that relates to some of your ponderings:

"Advances in science and commerce have often been characterized by inventions that allowed people to see things in new ways. Telescope, microscope, and oscilloscope are obvious instrument examples. But invented visual representations such as maps, statistical diagrams, and PERT Charts also qualify. Computers can combine both new visual representation, resulting in the emerging field of information visualization.

The foundational period of information visualization is now ending ... As this 15 year period draws to a close, there is a need for collecting together the results to date, organizing them, understanding the essence of this fieled, and providing materials for teaching."

I like the challenge we're offered. But typically, information visualzation texts have been written for other experts in the informaiton visualization field. I think we all have the opportunity to revisit this content from a user's perspective.

th

-- Posted by thom haller on November 11, 2003 02:10 PM

I noticed the thread, but did not bother to comment. I do not really have the time to deal with flame wars right now.
For me the lack of succes of Visualization for the past 10-15 years has more to do with culture and generation, than it has to do with lack of displays, killer apps or any other "device". As I see it Information Visualization is too hard to learn - both as a practice, and as a "reader". Most people have had enough trouble learning how to use a computer for text, and understanding the underlying metaphor of the web, to be able to deal with understanding multidimensionally visualised data. It will be a matter of passing generations before it will really catch on - also because generally speaking only the young generations really understand the need for "condensing" complex data - in my experience older generations simplify and dismiss information - rather than "digest" it - (but that is my own observation which I cannot substantiate with any emperical data). Information Visualization is like a new alphabeth in that sense - or like music videos perhaps. 20 years ago music videos were largely not understood by the parent generation. Now we do not even notice those visuals and editing practices that kept parents from even beginning to grasp what it was that their kids were watching. Information Visualization I believe is just too unfamiliar to most people who would not know a bar chart from a pie chart (and would gladly present a case of 100% chopped up in five "slices" - in a chart showing five pseudo 3d bars). just my 2 cent.
Gunnar

-- Posted by Gunnar Langemark on November 11, 2003 03:02 PM

There does not seem to be much of a market for standalone "information visualization" tools. There are several reasons. One is that the web and Microsoft Office tools sort of dumbed down and ossified the user interface. The action currently is in data analysis (data mining and web search) and in basic communication (p2p, blogs, location-aware services, etc.) Another factor is that, so far, sophisticated data mining and vis tools are really appropriate for expert users, not a mass audience. Not too long ago a V.C. from a famous, wealthy company told me that he wanted to find infovis and related technologies that would make it possible for, say, non-technical workers to query and visualize large, semi-structured data sets assembled on-the-fly to answer complex business questions by point-and-click. My reaction was that we know how to crunch data and make pictures, but what's the point if the recipient doesn't understand what the numbers really mean? For example is it feasible to dumb-down the display of multidimensional data for a naive audience? I tend to doubt it. I think the idea of such a tool is great but it probably has to be aimed at an expert audience initially. I don't think in 2003/4 it is realistic to expert to find a large market for people who want to slice and dice multigigabyte datasets and solve the attendant data quality and interpretation problems.

We've had the best results here by working on vis tools (graphviz in particular) that we open sourced as to share with researchers and tool developers in other communities (e.g. software engineering, bio-informatics, network engineering, data mining) while assisting colleagues who built proprietary internal systems for problems like fraud management ("communities of interest"), software visualization of an executable specification language applied to VoIP services, display of various customer and backbone networks, and the like. We plan to continue with this model.

-- Posted by Stephen North on November 11, 2003 05:38 PM
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IDblog is Beth Mazur tilting at power law windmills. A little bit Internet, a little bit technology, a little bit society, and a lot about designing useful information products. Send your cards and letters to .

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