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December 10, 2003
More power to the people
The miserable failure Google bomb was an amusing application of grass roots power on the Internet. But one enterprising, and pissed off, consumer has leveraged this power to -- dare I say it? -- the greater good. Evidence: www.ipoddirtysecret.com by the Neistat brothers (one of whom is the said pissed-off consumer). As they note, it's not obvious that it was their action -- a great QuickTime movie -- that led Apple to change their policy re iPod battery replacement. But the ability for a consumer to get out their complaint in such an amusing way that it becomes fodder for the greater weblog community, and eventually get picked up by tech media is evolutionary if not revolutionary. All this said, I'm not sure it was actually a battery problem. Back in the spring, my first-generation iPod wouldn't hold a charge, and my Internet research turned up a design flaw related to some capacitor. There was a great site that showed you ow to pry your iPod apart and disconnect the right connector that allowed this capacitor to discharge. Voila...no more battery charge problems. I apparently didn't bookmark this great resource, or I'd link to it now. (Bummer...I may need it in another 12 months!) Thanks to Capulet Communications for the pointer.
Comments
I am all for guerilla subvertising but The Neistat brothers would probably be better off pointing users to the process of replacing batteries rather than producing hyperbolic QuickTimes. Never mind the fact that they seem to have their own dirt secret. -- Posted by Daniel Harvey on December 12, 2003 05:58 PM
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IDblog is Beth Mazur tilting at power law windmills. A little bit Internet, a little bit technology, a little bit society, and a lot about designing useful information products. Send your cards and letters to .
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