IDblog ... an information design weblog

January 09, 2004
Norman on PowerPoint

Am I the only one who is getting tired of seeing David Byrne in the press as the counterpoint to Tufte regarding PowerPoint?

Well, glory hallelujah! It's not mainstream media (yet), but Cliff Atkinson (who is making a career out of fixing organizations' problems with PowerPoint) has an interview with Don Norman on the subject. I like it because it says exactly what I think about PowerPoint.

Here are some extracts I like:

PowerPoint is NOT the problem. The problem is bad talks, and in part, this comes about because of so many pointless meetings, where people with - or without - a point to make - have to give pointless talks. ...

[Re Tufte] Tufte misses the point completely. His famous denunciation of the NASA slides, where he points out that critical information was buried, is not a denunciation of PowerPoint, as he claims. The point was buried because the presenters did not think it important. They were wrong, but it is always easier to find blame in hindsight than with foresight. The slides matched their understanding of the importance of the issues.

Tufte is criticizing the symptom. Tufte has politicized this to benefit his seminars - but the correct culprit is the erroneous analysis of the tests, not the way the engineers decided to present it to their audience. ...

[Re bulletpoints] Bullet points and outlines are not bad ideas. A proper outline structures the talk. Proper bullet points summarize important concepts. The problem comes about when speakers prepare a dense set of outlines, turn them into bullets, and mindlessly read them to the audience. But this problem existed long before PowerPoint.

It's hard to keep up on all the PowerPoint mentions lately, but a good resource if you're so inclined is sooper.org's powerpointless?

Some articles that haven't yet made it to that list but have appeared recently are:

  • AP's counterpoint (here on CNN: Does PowerPoint make us stupid?) to the New York Times (PowerPoint Makes You Dumb, available for purchase now). See also mentor's commentary on the subject
  • Info@Vis's PowerPoint: anathema or boon?

Finally, while browsing the website of a design firm I worked at in the mid-1990's, I came across a real solution to the fundamental problem: designing PowerPoint presentations to serve only as a speaker's aid rather than to serve the audience. Evil Genius (The Good Side of PowerPoint) shows an option to take advantage of PowerPoint's notes capability to design slides that are visually interesting for audiences (and providing basic cues for speakers) and that have notes to support post-session use. The notes field can also be highlighted to support speakers who require more support than the basic outline provided by the visual slides.

Comments

As I mentioned on in my take on the article, I think Norman takes too much issue with Tufte on points they both probably agree on. In fact, the entire tone of the interview by Norman baffled me, given that to watch Tufte speak, it is exactly how Norman thinks a good presentation ought to be given.

-- Posted by Andrei Herasimchuk on January 9, 2004 08:58 PM

Trackback:
http://www.w3os.nl/logos/permalink.php?id=689_0_1_0

-- Posted by Oskar van Rijswijk on January 11, 2004 11:01 AM

Thanks for the links to the new / missing articles. I've updated http://sooper.org/misc/ppt/ with the new info. Regards, /michael.

-- Posted by /michael. on January 20, 2004 11:13 AM
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IDblog is Beth Mazur tilting at power law windmills. A little bit Internet, a little bit technology, a little bit society, and a lot about designing useful information products. Send your cards and letters to .

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