IDblog ... an information design weblog

February 20, 2004
iTunes, Pepsi, and a laugh

More Friday fun. Historians should have a blast with the fact that the power of the Internet is (seemingly) applied to both presidential campaigns and Pepsi iTunes giveaways. So much so, that the traffic to the MacMerc.com site (which describes how not to "lose" the Pepsi challenge) is now around 30 page views/second.

First, I appreciate the solution they came up with to deal with pirated graphics (even if the URL could be swiped in two seconds with a shareware tool): MacMerc2 branded image of tilted Pepsi bottle

But what really gave me a yuk was this commentary at the end:

You might find it easiest to practice while not in the store. Just buy a few and take them home. Get the knack for the angle, and it isn't that hard to pull off without looking like a huge tool.

Given that you are potentially saving yourself a whopping 99 cents per song, you just have to ask whether it's worth looking like even a small tool :).

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IDblog is Beth Mazur tilting at power law windmills. A little bit Internet, a little bit technology, a little bit society, and a lot about designing useful information products. Send your cards and letters to .

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