IDblog ... an information design weblog

April 20, 2004
Connection between design and stock performance

The latest issue of Design Link (from Herman Miller) is out and among its snippets is this blurb for some interesting research from the Design Council in the UK: :

A recent study in Great Britain has shown a direct relation between design and business success. The Design Council, an organization funded by the UK Department of Trade and Industry, released research findings this month.

Sixty-three public companies were tracked over a ten-year period (1994-2003). A broad range of design awards were used to select companies. Design Council experts also made nominations with no detailed knowledge of previous stock performance.

The results? Over the decade, through markets bull and bear, design-intelligent companies beat the UK FTSE 100 index by 200%. (The FTSE follows the 100 largest companies on the London Stock Exchange. It is the British Dow Jones or S&P.)

I need to explore the Design Council more. Unlike some of the folks on this side of the pond, the Design Council seems to have done a better job of putting the, shall we say non-traditional, design fields (like information design and interaction design) together with the traditional.

Comments

Great to hear you've picked up on our work. It's a long and difficult journey we're on (and have been on for some time) in trying to convince businesses and the public sector of the valuable input design brings, and what it means in real terms, as well as supporting the emergent design disciplines and new sources of practise. We're always interested in hearing of new projects and initiatives across the world, and encourage contact with new designers and design researchers. Gill Wildman, Design Strategist, Humanising Technology.

-- Posted by gill wildman on May 13, 2004 09:01 AM
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IDblog is Beth Mazur tilting at power law windmills. A little bit Internet, a little bit technology, a little bit society, and a lot about designing useful information products. Send your cards and letters to .

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