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July 25, 2004
Adwords and content sites
So David Weinberger pointed to an entry of Tim Bray's on photo integrity -- or rather the "lack" of it. In other words, in the world of digital cameras and Photoshop, don't go looking for truth in pixels. But what I found very amusing were the ads that Google was serving up on Tim's entry: Right. An entry on photo retouching (and implicit integrity) and Google is serving up Susan Lucci's "Youthful Essence." Where I work, we're playing the SEM game, though, like the writer of this article from the NY Times, we know this is a short-term play. At some point, since we're not selling thousand dollar products, we won't be able to pay for relevant search terms. And so far, I've said no to playing in the content space (as opposed to search space), because I don't need our ads showing up in a context that is either completely irrelevant (see above) or even potentially negative.
Comments
If you actually read the article down to the bottom, there's a discussion of Kelby describing how to remove facial lines, enlarge lips, all sorts of other clearly cosmetic things. The ads may have looked like they missed the main thrust of the article, but.... type "lessening wrinkles" (no quotes required) into Google and look what comes up on the first page. So the miss wasn't too bad. -Tim -- Posted by Tim Bray on July 27, 2004 07:43 PMI did read the article to the bottom (great article BTW). But my point is that essentially your article is about Photoshopping digital photos. Readers of this post are probably not looking for cosmetics, and will be less likely to click on an adwords entry than had one of them been for the book you mentioned (as an example). So I think the miss *was* bad...at least to the extent that adwords are meant to deliver click-thrus. Perhaps not as bad as the adwords ad for luggage in a newspaper article on a guy who murdered someone and chopped up the body and put it in a suitcase, but adwords in the content sense (rather than search) seem to have a bit more hit or miss to them than their search counterparts. -- Posted by Beth on July 27, 2004 08:18 PM
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IDblog is Beth Mazur tilting at power law windmills. A little bit Internet, a little bit technology, a little bit society, and a lot about designing useful information products. Send your cards and letters to .
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