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October 16, 2004
Your passive personalization profile
Not to pick on Verizon, but here's another interesting tidbit from my online profile at Verizon.com. Apparently I can choose whether or not to be part of their passive personalization (read: marketing). Here's the relevant part of the profile: On the one hand, it's nice that a company gives you some measure of control. On the other, it's not like I think Verizon isn't collecting info about me, I figure they just aren't using it in a way that's visible to me. As I don't really spend that much time on Verizon's site, it's not a big deal. But I mention it here just as curious; I wonder if it is something that will start showing up on other sites.
Comments
I find the term "passive personalization" amusing. It reminds me of how Blockbuster has changed the term "late charges" to "extended viewing charges." -- Posted by on October 18, 2004 12:36 PMActually, in comparison to "active personalization" (making visitors go thru and actively provide info about their interests), I think "passive personalization" does make sense. As they say, your mileage may vary! -- Posted by Beth on October 21, 2004 05:14 PMIt's the difference between customization and personalization--customization is the act of changing the settings yourself so the behavior of the product changes, while personalization is the act of the system detecting conditions so it can present a variant interface. Unfortunately, the two terms have been so thoroughly confused & convolted by Web design firms, branding experts, and other interaction detritus that this neologism probably is needed. -- Posted by joe on October 22, 2004 12:56 PM
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IDblog is Beth Mazur tilting at power law windmills. A little bit Internet, a little bit technology, a little bit society, and a lot about designing useful information products. Send your cards and letters to .
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